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To support the use of surveys as strategic business tools, Towers Perrin-ISR has developed a method for survey design that enables us to link your survey's content directly to your business strategy. Why is this important? Because a strategy will fail if your employees are not in sync with it, disagree with it, or are working in a culture that doesn't support it. A survey designed with your strategy in mind will yield results that will enable you to determine how well your organization's culture supports your strategy. The results will also show whether your leadership is fully aligned with the strategy. Towers Perrin-ISR's Strategic Survey Design uses our extensive research, as well as your own insights and experience, to help you select questions customized to match your strategic priorities.
Once you have the strategy-specific questions in place, you need to add additional questions to measure other aspects of employee opinion. To help ensure your survey covers all topics important to you, as well as structure the results in a meaningful way, Towers Perrin-ISR's Strategic Survey Model provides a comprehensive framework for your survey questions.
Although elements of the framework may vary from one organizational context to another, the two clusters of employee opinion stay constant: (1) questions pertaining to employees' experiences in their individual work units - the Work Experiences cluster, and (2) questions concerning employees' views of companywide policies - the Organizational Functioning cluster. In summary, the Strategic Survey Design process is customization guided by strategy. The result? Survey content - and results - that enable you to pinpoint the improvement efforts most likely to affect business performance according to your strategic imperatives.
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